Industries

Branding for food and agriculture companies

Brand strategy and identity for food, agriculture and natural product companies with a bigger mission.

Overview

Built for your industry

Food and agriculture companies often do complex, technical work that matters. Their brand has to make that work clear and credible, to buyers, partners and customers, without losing the purpose behind it.

We help food producers, agricultural businesses and natural product brands build a strategy and identity that match the scale of their mission, in the United States and Latin America.

Common challenges

  • Technical expertise that is hard to explain simply
  • A brand that looks smaller than the company really is
  • Several markets and languages to keep consistent
  • Events and trade shows that need on-brand materials fast
  • Products that compete on shelf and online

How we help

Our approach

We start with brand strategy: your purpose, positioning and audiences. Then we design a visual identity and guidelines that work in the field, on packaging, at events and online.

We have built brands and assets for pollination, natural wellness and global food companies across Chile, Colombia, Argentina and the United States.

Services

Services we often provide

Every project is scoped to your business. These are the services clients in this industry use most.

Brand strategy

Define who you are, who you serve and why you are the better choice, before anything gets designed.

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Visual identity

A logo suite, color, type and brand guidelines that make you recognizable everywhere.

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Rebranding

Refresh or rebuild your brand while keeping the recognition you have already earned.

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Brand management

Ongoing brand support: rollouts, campaigns, team training and consistency as you grow.

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Our work

See it in practice

Stacks of white, pink, milk and dark chocolate chunks

Barry Callebaut

Event assets for Barry Callebaut across Chile, Colombia and Argentina, honoring global brand guidelines while adapting to each local market.

Beekeeper in protective suit lifting a honeycomb frame covered in bees from a hive

Poliflora

Development of a full brand strategy, visual identity, and brand guidelines for Poliflora, a Chilean pollination company with a global mission.

Pharmarooticals cold-pressed juice bottles surrounded by fresh fruit

Pharmarooticals

A rebrand for Pharmarooticals, a cold-pressed juice brand, combining nature's purity with modern science through strategy, visual identity, packaging and website.

FAQ

Common questions

Do you work with agricultural companies?

Yes. We have built brand strategy, identity and guidelines for agricultural businesses, including a pollination services company with a global mission.

Can you create materials for trade shows and events?

Yes. We design event and trade show assets that stay on brand while adapting to each market.

Do you work in Spanish?

Yes. With an office in Santiago, Chile, we work with clients across Latin America in Spanish and English.

Let's talk about your brand

Book a free discovery call. We'll look at where your brand is today and tell you honestly where to start.