Loberías del Sur
The challenge
Loberías del Sur operated in one of the world's most stunning regions, yet their brand presence didn't reflect the caliber of their offering. The hotel and its catamaran excursions to Laguna San Rafael deserved positioning that matched the landscape. We worked to establish them as the definitive choice in Puerto Chacabuco and Puerto Aysén, building a brand system that would drive bookings and excursion sales over years of partnership.
The region attracts travelers seeking authentic Patagonian experiences. Loberías del Sur had the location, the boats, the expertise. What they needed was a brand that spoke with authority and clarity. We began by understanding their market position, their audience, and what set them apart from competitors.
Our approach focused on sustained partnership rather than one-off deliverables. We knew that positioning a hotel in a remote region required ongoing attention to messaging, visual consistency, and market adaptation. This wasn't a project with an end date. It was a foundation for growth.
Through brand strategy and visual identity work, we created systems that could scale across websites, social media, sales materials, and presentations. Each touchpoint reinforced their position as the premier gateway to Patagonian adventure.
The work continues. Bookings have grown. Excursion sales have increased. The brand has become synonymous with quality in the region.
Rebranding for regional dominance
We rebuilt their visual identity and messaging to establish clear market leadership in Chilean Patagonia.
Brand positioning and strategy
Visual identity and design system
Digital presence and ongoing support
Building sustained growth
The work doesn't stop at launch. We manage their digital presence continuously.
Website management and optimization
UX refinements and SEO improvements drive qualified traffic consistently.
Social media strategy and content
Authentic storytelling keeps their audience engaged across platforms.
Booking funnel optimization
Every step from discovery to reservation has been refined for conversion.
Sales materials and presentations
Consistent brand expression across every document and pitch.
Start building your brand
Let's talk about positioning your business for growth and clarity in a crowded market.