Project
Poliflora

Poliflora – Pollinating the World with Purpose and Identity

Turning a Bold Mission into a Recognizable Brand

Poliflora, a pollination services company based in Chile, came to VQ Branding with a powerful mission: "pollinating the world." What they needed was a brand strategy and identity that could match the weight and scope of that vision—something that could inspire trust in the agricultural industry while standing out with clarity and purpose.

The Challenge

Poliflora was operating in a highly specialized and scientific sector, yet their branding lacked the cohesion and professionalism to communicate their expertise and mission effectively. They needed a strong visual identity, consistent messaging, and a brand system that could scale with their ambitions.

Our Approach

We collaborated closely with Poliflora to define their brand from the ground up. This meant not just designing a logo or picking colors, but understanding the deeper purpose behind their work—and translating that into a strategic brand foundation. Our goal was to make their brand as impactful and efficient as the pollination services they provide.

Services Provided

Our team provided:

  • Brand Strategy Development
    We clarified Poliflora’s purpose, positioning, values, and audience to align all branding efforts with their global mission.
  • Visual Identity Design
    We created a modern, clean visual identity that reflects both the natural and technical aspects of their work, including logo design, color palette, and typography.
  • Brand Guidelines Creation
    We developed a comprehensive brand guide to ensure consistency across all touchpoints—from field signage to digital platforms.

These services were essential in helping Poliflora communicate their mission, build industry credibility, and prepare for long-term growth.

From Local Roots to Global Vision

Poliflora now operates with a unified brand system that not only represents their values but also differentiates them in a niche market. Their identity reflects both their scientific expertise and their environmental purpose, making their message of "pollinating the world" not just inspiring—but believable, credible, and scalable.

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