Loberías del Sur, nestled in the heart of Patagonia, began its journey with VQ Branding with just over 1,000 social media followers. Today, they boast a thriving online community of more than 37,000—and that’s just the beginning.
Despite being a gem in Chilean Patagonia, Loberías del Sur struggled to gain the visibility and brand recognition it deserved in a crowded hospitality landscape. With limited online presence and a lack of strategic direction in their digital identity, the hotel wasn’t reaching its potential audience or showcasing its world-class experiences.
VQ Branding partnered with Loberías del Sur in a comprehensive and evolving brand-building journey, focused on long-term growth and authentic storytelling.
This is not a one-off project. It's a true partnership. Our ongoing collaboration includes brand audits, content strategy refinement, campaign planning, and global awareness efforts—all guided by our commitment to purposeful creativity, strategic consistency, and deeply collaborative partnerships that prioritize our clients’ long-term success.
Together with Loberías del Sur, we are building a globally recognized brand that embodies the spirit of Patagonia. The goal? To make Loberías not just one of the best hotels in the region—but one of the best-known nature-driven hospitality experiences in the world.